Monday, July 11, 2016

Why introverts don't use social media?

why introverts don't use social media
I came across this very interesting question on Quora asking "Why introverted people don't use social media?"

I am sharing my thoughts based on research I've come across that can help us understand the relationship between a very important personality trait and social media usage.

Introverts do use social media. The author was correct in pointing out that extroverts use social media more than introverts (Recent studies do indicate a positive impact of extraversion and social media use). However it depends on the context and the results have been mixed. In fact early studies pointed to the fact that introverts used social media (chat forums, messaging boards etc.) more than extroverts. I am sharing a few reasons below based on research on personality and social media usage.

Tuesday, June 28, 2016

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers.

It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Friday, June 10, 2016

Is Google certification important for a career in Digital Marketing?

A lot of people will encourage you to get a Google certification to build a career in Digital Marketing. In my experience as a digital marketing professional, I've rarely seen a certification by Google as a criteria for hiring managers.

I was reading through a few answers on a Quora thread about the importance of getting a Google certification (Adwords, Analytics etc.) for building a career in digital marketing. Almost 90% of people said that it was important.

Thursday, June 9, 2016

Is repeating the content of all social media channels advisable?

social media content publishing tips
Content creation and dissemination on social media can be a tricky thing. Creating good original content takes a lot of time and money. It is important to make the most of the content through social media assets for a brand. There are pros and cons of adapting and sharing the same content on all social media channels at the same time.

Tuesday, April 19, 2016

7 easy Instagram Marketing tips for beginners

7 Easy Instagram Marketing Tips for beginners
Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups.

Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day.  Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Monday, April 18, 2016

Is #AirAsiaScam a competitor driven trend?

On 12th April, a popular Indian newspaper published a story, "Who really runs AirAsia India?" It raised some interesting questions about the operations of Air Asia. It stated that "Documents, emails show that Malaysia’s AirAsia Bhd has final say in decision-making, in violation of the  Indian law."

Today suddenly after approximately a week I saw #AirAsiaScam trending #1 on Twitter. This came barely hours after Air Asia announced Air fares starting at Rs 999 for flights across India.

Sunday, April 17, 2016

Importance of Marketing on Instagram

"If the photo is legitimate, it seems to have worked like a charm." 
This was the final comment of a post on the daily beast on the subject of a naked selfie by Kim Kardashian on Instagram. For those living under a rock, on 7th March, Kim Kardashian barely a few weeks after giving birth to her second child posted an innocuous comment "When you're like I have nothing to wear LOL" with a picture that got the internet drooling.

Saturday, April 2, 2016

How to choose the correct hashtag for your #SocialMedia #Marketing campaign?

Choosing an appropriate hashtag for your social media campaign can prove to be a tricky exercise. At times it can also determine success or failure of your campaign. A bad choice can result in negative conversations about your. How can you differentiate and make your campaign stand out? How can you make sure that the message reaches your audience?

Monday, February 8, 2016

Notes from Zero to One by Peter Thiel

"Zero to One: Notes on Startups, or How to Build the Future" by Peter Thiel has been one of the better books that I've read recently. It not just gives a perspective about startups and businesses, but there are some interesting things about life in general. Following are a few excerpts from the book.

“The smartphones that distract us from our surroundings also distract us from the fact that our surroundings are strangely old:”

“Creating value is not enough—you also need to capture some of the value you create.”

Wednesday, January 27, 2016

Rajnigandha Six Word Story Contest - And the winner is...

Rajnigandha Pan Masala, one of the sponsors at Jaipur Literature festival every year organizes a contest i.e #RajnigandhaSixWordStory. It's a interesting brand engagement consistent with the theme of the festival. 

Users have to share a six word story and they can stand a chance to win. The event being one of the largest of its kind in the world attracts a lot of participation and so does the contest.

This year however it did not go as planned and the contest backfired. The narrative on social media was not about the contest, literature or the Jaipur Literature festival. It became a narrative about Rajnigandha, chewing tobacco and oral cancer.

Sunday, December 27, 2015

Brands and Magnets – Polarize to Mobilize

One of the most valued asset of an organization is the brand. Recent literature in branding points to the brand playing the role of a social actor capable of forming intimate relationships with its customers. One of the biggest challenges for a brand is in building loyalty (or reducing infidelity). Organizations globally spend billions of dollars annually in building a stronger brand. However most brands  do not take a stance, do not polarize.